GMV of e-commerce market in Indonesia 2019-2030

The gross merchandise value (GMV) indicates the value of goods sold through a customer-to-customer (C2C) marketplace. In Indonesia, this value reached over 62 billion U.S. dollars in 2023 and was expected to reach around 160 billion U.S. dollars by 2030.

Shopee - the most clicked C2C marketplace in Indonesia

As of the second quarter of 2022, the C2C marketplace Shopee ranked second among the most clicked e-commerce sites in Indonesia. Shopee was founded by Sea Limited and is available in nearly all Southeast Asian countries. Although Shopee recently started selling its own brands on the platform, most of its e-commerce revenue was still generated through traditional seller fees from C2C trade. In 2021, the e-commerce revenue of Sea Limited, which owns only one e-commerce provider, Shopee, amounted to about 4.6 billion U.S. dollars.

E-commerce on the rise

Not only has its GMV been increasing, so too has Indonesia’s e-commerce industry in recent years. As of May 2020, Indonesia had the largest e-commerce revenue among the tiger cub economies. The COVID-19 pandemic has further accelerated this growth process, and the e-commerce sector is now expected to become one of the leading industries in the country.